The Present Age of Infomania
One could fill a medium-sized library with the books about the
Information Age published in the past 40 years. If one had the inclination, I
suspect that a chronological analysis of the publication of these books would
reveal a steep ascent in quantity. In other words, it seems that the more we
talk about the end of print and the takeover by networked digital materials,
the more printed works we produce (not just about information but about all topics). John Seely Brown and Paul Duguid, in their
recent book on the social aspects of information, go one step farther and
suggest that the printed book has been a success in the modern Information Age
because they are "wonderfully standardized."1 What is most remarkable about the printed book is its
durability, representing a form that has proved both its worth and adaptability
over centuries. When one leading Information Age specialist writes about
"being digital" he chooses to present his views in a printed book.2Some of us can hear the voices of those who have been most
comfortable with "being print," including those who easily move back
and forth between print and digital.
If we added in the academic journals and trade magazines, we would have
to seek funds to expand the physical spaces of our library. Then, of course,
since our library would be well equipped with portals to the World Wide Web, we
would have to consider the dizzying array of materials about the Information
Age offered on it. But the honest truth is that no self-respecting library,
personal or institutional, on the topic of the Information Age could be
entirely confined to the virtual. Too many scholars from all disciplines,
pundits from every walk of life, and government officials and lobbyists are
writing about the Information Age in every conceivable venue for this to happen
-- and for the kinds of reasons that individuals like Nicholas Negroponte
suggest. We expect to find studies, reports, and opinion pieces about this
era's obsession with information and information technology on Web sites, in
printed academic journals, in newspapers, in government documents, and attached
to electronic mail messages. And, with these, we even avoiding the kind of gray
literature that circulates as the result of conferences, small working groups,
and chatter about the office coffee pot. Rumor and gossip also are factors
influencing dimensions of the Information Age.
The perspectives about the Information Age offered in these
pages and on Web sites are equally dizzying. The computer, and all of its
products from off-the-shelf software to networks, has been declared as both
savior and destroyer of modern society. For many, the computer and the resultant Information Age
heralds a time when every person, with a modicum of cost, effort, and
education, can harness more information in practical ways than ever before.
Some of these individuals will become skillful enough to transform the
information into knowledge (or, at least, skillful enough to be able to declare
that this is what they are doing). For just as many, the computer and its era
represent a gusher of evils, from the loss of privacy to the final successes of
the modern military-industrial complex (affectionately called Big Brother since
the beginning of this age). Likewise, some individuals will become skillful
enough to protect themselves, while some will be able to become ever more
powerful and much wealthier. We have some staying on the Information Highway
with their eyes on the Road Ahead, while others are retreating to the halcyon days of real-time and
real-world community and conversation.
The struggle has become to evaluate the actual effects of the
use of and increasing reliance on information technologies. This has given rise
to some new scholarly approaches, such as social informatics, defined as the
"interdisciplinary study of the design, uses and consequences of ICTs
[information and communication technologies] that takes into account their
interaction with institutional and cultural contexts." While social
informatics as a discipline is promising, especially in its emphasis on the
"social context" of information technologies, this field does not
seem to extend this concern to a broad historical context.7 This is a problem,
in that some, like James Dewar's article on the printing press and the Internet
commented on below, are looking for historical and broader or more meaningful
contexts by which the present era can be effectively understood. And we can see
some noteworthy examples of this, as well. Michael Hobart and Zachary
Schiffman's recent book on "information ages" demonstrates that there
have been different kinds of information ages and that we need to avoid trying
to hold onto a monolithic definition of information, especially one formulated
from the present period. They write, "Rather than attempting to find a
single, overarching definition of information, applicable across time and
culture, we must seek its unique meaning in each age, where technology and
culture combine to isolate different kinds of information."8 While we can see some historians of other fields
turning their attention to earlier eras as representing earlier Information
Ages -- partly to argue, it seems, that every historical era has been an
information age it has been even more
noticeable when non-historian participants in the present Information Age turn
to historical studies for meaning, causation, and solace.
Appropriating History as Explanation
RAND mathematician James Dewar's recent essay, "The
Information Age and the Printing Press: Looking Backward to See Ahead," is
a notable example of the appropriation of history by a non-historian.10 Dewar turns
to historical explanation because "it is difficult to see where the
information age is leading because the technologies fueling it are still being
developed and at a furious rate [and] . . . because of the breadth of the
impact of information technologies to date." Dewar finds Elizabeth
Eisenstein's explanation of the impact of the printing press to be uncannily
parallel to today, leading to a final argument for an unregulated Internet
because the future will be dominated by unintended consequences and take a long
time to develop. Dewar believes that "there has been only one comparable
event in the records history of communications" to the recent revolution
in the information technologies -- the printing press. What makes the printing
press comparable is the "one-to-many communications capability"
since, in his opinion, "it is networked computers that define the
information age."
Dewar reviews the claims, actual growth, capabilities,
present uses, and projected uses of computer networks and then turns to compare
these changes with what happened with the advent of the printing press. For the
comparison he draws on Eisenstein's The Printing Press as an Agent
of Change in which she "argues that the printing press
changed the conditions under which information was collected, stored,
retrieved, criticized, discovered, and promoted" -- all helping to cause
the Reformation, the Renaissance, and the Scientific Revolution. Dewar then
compares recent developments with the advent of the printing press to argue for
their wider dissemination, retrieval, ownership, and acquisition of information
(although Dewar uses knowledge here instead of information). He also briefly
discusses unintended consequences, both good and bad, of the printing press era
and the present Information Age. In terms of what Dewar sees as connecting
these two information eras is that each represents a "breakthrough"
and "important changes" in the use of information. Because of these
parallels, Dewar believes that "networked computers could produce profound
cultural changes in our time," "unintended consequences . . . [are]
likely to upset conventional extrapolations of current trends," and the
"changes could take decades to see clearly." Dewar then concludes
with some discussion about policy implications of all this, primarily arguing
that the Internet should be unregulated and that we should be open to
experimentation to gain additional understanding about the consequences of the
Internet's use.
Dewar's use of history is interesting. On the one hand, it is
intended to provide insights that might be useful for current problems. For
example, Dewar writes, "A more thoroughgoing exploration of the parallels
between the printing press era and the information age may reveal further
insights into policy making. This is particularly true in the area least
explored by Eisenstein -- the negative consequences of the printing press,
including the spread of pornography, secret societies and the like. How they
were handled in that day may yield suggestions for how to deal with similar
problems today." On a different note, Dewar writes that drawing on such
historical studies is helpful because "If the future is to be dominated by
unintended consequences, it would be a good idea to get to those consequences
as quickly as possible and to work to recognize them when they appear." It
is with this latter statement that we see that perhaps Dewar has over-extended
the ways in which historical studies may be of use to those facing the
onslaught of modern information technologies. Historical understanding will be
most useful in sensitizing us to the fact that, one, our time may not be as
unique as we believe, and, two, that taking a longer view helps us to remove
ourselves from myopic views about the present.
Grand Versus Micro-History for Understanding Information
The place to begin to understand the problems with using
Eisenstein's assessment of the origins of printing is to recognize that she is
involved in the grand sweep of history, mostly by the implications of her study
if not her focus on one technological innovation. By her grand sweep I do not
mean the idea of Grand Theory, described by Wright Mills as meaning making
contributions to a "systematic theory of the nature of man and society,"11 although that
is what Dewar's use of Eisenstein suggests she has attempted. That is, if we
perceive that there are parallel circumstances between current and older events
than we are tempted to only look at the past as a means of helping to
understand the present. History is not that clean or clear. Rather, it is often
very messy, and, just as often, based on fragmentary evidence posing more
questions than answers and requiring imaginative uses of evidence -- textual,
oral, and artifactual.12 Comparing the spotty evidence of past events and epochs
with the often overwhelming evidence of the present can be a daunting, if often
flawed, task.
Although Eisenstein's volume is tempting for comparison with
the current information or knowledge age, it may not at all be the best source
of comparison. I would argue that it is altogether possible to make too much of
such comparisons because standing on the inside of a current transition period
makes it difficult to comprehend all the aspects of such a time and their
meaning. Indeed, it seems difficult to say whether one can really recognize
whether they are in such a time. Possibly, every generation believes that it is
going through an immense and significant time, while it really will be not for
another generation or two or more before it can be understand that this is an
important era. Eisenstein had the benefit of several hundred years to look
behind and see the impact of printing, while we may still be in no more than
the second or third generation (personal computer to local area networks to the
Internet) of the modern networked Information Age. It seems hardly useful to
develop predictions or signs about the present time while so much of the
present is buried under promises, hype, or hysteria about the implications of
electronic information technology.
There is another, very useful way, to understand the current
information era, and it brings to mind the earlier quoted statement of Hobart
and Schiffman about looking for the "unique meaning [of information] in
each age." I would go one step further, however, and argue that we should
be examining the impact of information technologies and venues in circumstances
as small as individuals, families, and particular places in tightly defined
time periods -- all partly because the key to understanding information is
always the degree to which it is used by or proves useful to individuals.
Casting this in terms of historical approaches, and as a contrast to the nature
of the Eisenstein study, we can see this as a form of "microhistory."
As Giovanni Levi observes, "Microhistory as a practice is essentially
based on the reduction of the scale of observation, on a microscopic analysis
and an intensive study of the documentary material." Microhistory is done
in the "belief that microscopic observation will reveal factors previously
unobserved."13 Microhistory has proved to be an important approach in
studying social history, that is, the history of ordinary people, and this is
certainly germane to understanding the implications of the modern information
era since so many claims are made about the liberating power and possibilities
of computers, the Internet, and so forth for everyone in our
society.
What I believe needs to be done is for individuals interested
in the origins, development, and implications of the World Wide Web, as one
example, to become more aware of how others -- in different cultures and
different eras -- have used information. This is important because it
demonstrates that the promises, problems, and perils represented by the Web may
not be much different -- except in technological apparatus and scope -- than
earlier information dissemination means. The remainder of this essay looks at a
small cluster of recent books on early American history, from the mid seventeenth to the mid
nineteenth century that present a different historical context for
understanding the Web than that presented by the sweeping analysis of
Eisenstein on the advent of the printing press. The implications seem, I think,
to be different when we re-conceptualize the current information era by seeing
that every one of these earlier periods also had people and events transfixed
on information matters or absorbed by other claims about the power and
potential of information. My brief list of books described below is not the
result of a dedicated search but simply a partial reflection of what I have
been reading to assist me in my own understanding of the present age and in my
teaching about archives, records, and information.
Modern observers of the Information Age often describe the
advent of the personal computer and the Internet as the emergence of a new,
alternative culture, or, the creation of yet another socio-economic division
(this one marked by access to information technologies). For example, Timothy
Druckrey writes in 1994, "in less than a decade, culture has undergone a
fundamental shift as the computer embraces an increasing range of tasks."14 Similarly,
expressions like "cyberculture" and "hyperculture" or, most
poignantly, "wired," have come to represent a lens by which to
categorize our current time.15 The concerns about the splintering of our society into
an array of cultures, and in this case with dire consequences because of the
lessening by some groups of information needed to be societal participants,
have led to broad assessments of the potential consequences16 as well as
descriptions of what a new "digital literacy" involves.17 Everyone
worries, it seems, about being "connected."18 While one
problem is the reliability of assessing whether a culture one is immersed in is
changing or represents a significant break, another is gauging the implications
of the change. Such a perspective can be noticeably anti-historical, simply
because many earlier eras bring with them shifts in culture, cultural
misunderstandings, and other similar challenges involving the dissemination and
understanding of information.
What a Web They Wove in Early America
The European settlement of North America brought with it many
cultural barriers involving communication and, except for the issue of digital
technologies, problems not unlike what we face today. Historian Karen Kupperman
carefully charts the first encounters between the American Indians and the
White English settlers by trying to determine how both groups "tried to
make sense of what was happening [by looking at the documents emerging from the
contacts] and how they attempted to manipulate the elements that contributed to
these processes."19 Kupperman's interesting analysis reveals two very
different cultures, one relying on the written word (both print and manuscript)
and the other existing mostly via oral transmission. While she finds many
instances in which the different peoples strove to understand each other or
simply reflected deep curiosity about each other (such as with clothing),
Kupperman carefully chronicles the struggling means of understanding. While the
Europeans created records, the Indians produced wampum belts, symbolic beadwork,
painted bark and skins, and tally sticks along with oral tradition -- and the
difficulties of comprehending each other becomes more obvious. One can sense in
this historical analysis many of the contemporary problems posed by
technologists trying to communicate with non-technologists, and vice versa.20
Most interesting, regarding my earlier comments about how one
perceives their own time and place, is Kupperman's assertion that there was a
substantial difference between the English accounts written at home and those
in the colonies: "Books written by armchair travelers, whose epithets are
so clear and striking, form a goldmine for modern authors who portray the
English as overconfident imperialists, pushing the Americans out of the way
without a second thought. But no writer who actually went to America and had
direct experience of Indians and their culture wrote in such a simple way. The
writing of eyewitnesses shows the strain of their struggle to explain to an
uncomprehending English audience just what kind of challenge and opportunity
Americans presented."21 Despite the differences of understanding each other and
the self-documentation processes, along with the seemingly more powerful forms
of recording their encounters possessed by the English, Kupperman concludes
that the Indians did not disappear by assimilation, lack of resources, or
inferior means of memory. She contends that they "withdrew into enclaves
and became invisible to those who did not want to see them. They learned to
manipulate the English system and developed mutually beneficial relationships
with substantial men who could speak for their common interests in colonial
government." They maintained a corporate memory through the development of
both traditional means unique to them but also through representation in the
records of the European settlers.22
The problems with cultural misunderstandings, revolving to a
large extent around information and communication, in Early America is more
evident in two other recent books. Jill Lepore's study of King Philip's War, an
Indian uprising in New England in 1675-76, is a "study of war and of how
people write about it."23 Drawing on private letters, government archives,
publications, portraits, and material culture, Lepore provides an interesting contrast
between two nations with very different means of communicating and remembering,
prompting her to ask -- "If war is, at least in part, a contest for
meaning, can it ever be a fair fight when only side has access to those perfect
instruments of empire, pens, paper, and printing presses?"24 This
historian goes to great pains both to re-examine how the English settlers dealt
with the war in their own culture and to re-construct what the supposedly
inarticulate Indians thought about this conflict. On a more restricted (in time
and place) topic, historian Donna Merwick writes a poignant portrait of the
life of Dutch notary Adrian Janse van Ilpendium, whose life and career ends in
suicide in 1686 in Albany, New York. The study reconstructs his vocation and
the problems he faced when the English took over and Dutch notarial practice
was no long supported or authorized. For a while, Janse eeks out a living, even
for a time trying to adapt to both the English language and English records
systems. As Merwick writes, "Janse's life was inescapably entangled with
the English conquest of New Netherland. My purpose in telling his story has
been to suggest how subtle and personal that entanglement was . . . The
conquered had to read their environment, their social and moral space, in a
radically different way."25
These two books move in different directions because of the
scope of their topics, but both have interesting ideas to communicate about the
impact of major societal or cultural changes. Lepore, in her study, relates how
the war, bloody and catastrophic but unexplained as to its immediate origins,
was the result of two very different peoples becoming more like each and the
friction this caused. The colonists moved farther inland, away from churches
and traditional settlement patterns, adopting more and more Indian customs. The
Indians, a substantial number at least, were adopting English customs and even
learning to read. Yet, we find that many of the European settlers had difficult
times expressing the horror of the conflict, while no Indians wrote any
accounts. And it is here that we find clues as to the problems generated by
major modern technological advances such as the Internet. The two different
groups were seeming to become more like the other, but they retained their own
forms of communication and the one -- the English with printing -- seemed to
win the long-term memory of the war. In the end, it is a lingering lack of
understanding that explains the conflict. A hundred and fifty years after the
war, the idea of the Noble Savage had taken hold of the American imagination,
but the protests of descendants of the tribes which fought in the war on Cape
Cod suggest that despite writing and other means there was still a distinct
Indian memory (different from the English take on events) about the war. Those
who see the Internet, especially the World Wide Web, as a sign of a substantial
cultural shift and who worry about the digerati -- the digital elite -- or
those cut off from the riches of the present Information Age might take notice
that those who control the power of communication systems might be immediate
and short-term victors but not necessarily the ultimate victors.
Merwick's study of the Dutch notary is also about cultural
shifts, but, because it is focused on the impact of such changes on one life
and career, the tragedy and trials are both more powerful and relevant to those
reading about it three centuries later. This historian notes that the notary
Janse flourishes for a period when the Dutch are in ascendancy and because
"men and women want the protection that written documents provide" in
the earliest years of establishing the colony.26 As the colony's economic fortunes ebbed and flowed, so
did Janse's status since the value of recordkeeping moves with the
fluctuations. But the situation becomes more difficult, then desperate, for him
as the colony shifts from the Dutch to English. All this is happening while he
is getting older and because he is having increasingly hard choices to make
about how to survive in the still reasonably primitive environment of
seventeenth century upstate New York. The lesson in Merwick's recounting of
Janses's life is that "while others [would learn to adapt to the new
culture]. . ., he could not."27 Given the volatility of networked digital
communications and the many concerns expressed about who has access or not, the
potential socio-economic barriers, and what are the skills required to know how
to use the Internet and electronic information technology in general, the saga
of Janse's life seems even more powerful than looking at the kinds of broad
parallels made possible by use of Eisenstein's study. For one, we have many
worrying about widening gaps between various social groups who need to use information,
and, as well, we see many studies about the degrees of challenges posed to them
in coping with the new and ever-changing technical expertise requirements.
While I am certainly not suggesting we will see mass suicides because of the
digital networked age,28 the story of Janse is a sort of homily about the most
extreme responses of people who feel disenfranchised and unable to adjust.
At the beginning of this essay, I mentioned the need for
individuals interested in studying and understanding the implications of the
present Information Age to adopt not just the more tempting conclusions of
sweeping studies like Eisenstein's on the printing press's first years but to
consider what relevance micro-history approaches have for understanding the
impact of modern information technologies. One of the reviewers of the Merwick
book, Cynthia Van Zandt, provides an excellent description of the values of
such approaches:
Death of a Notary offers a particularly good example of the possibilities
of microhistory, although Merwick never refers to her study in those terms.
Merwick's careful reconstruction of Adriaen Janse van Ilpendam's life
illustrates the rewards of microhistory's emphasis on rigorous interpretation
of small details and small subjects. Merwick notes that van Ilpendam was
incidental in the larger course of imperial history. She acknowledges that
"England's grand designs did not include his death. He was so
incidental" (xv). But Merwick then demonstrates that studying the effects
of England's imperial ambitions on van Ilpendam's apparently insignificant life
provides an extraordinary window onto the larger world of colonialism and
imperial rivalries in seventeenth-century North America.29
Imagine if we had a variety of such close, individual studies
documenting each major shift in information and communications technologies --
such as the telegraph, typewriter, telephone, radio, and so forth; then we
would have the basis to compare to the present potential transformations (at
least, apparent transformations) of the Internet and World Wide Web. This might
give us the basis for better understanding how previous eras have used
information and dealt with substantial changes in information technologies,
allowing us to take a more balanced view about how the continuing developments
with digital computers and high speed networks might affect society, its
institutions, and its inhabitants.
We can see, in many different places and times, how various
forms of communication built new kinds of communities and worked against
others, just as has been claimed for the Internet/World Wide Web today. Peter
Thompson has demonstrated how the eighteenth century Philadelphia tavern
provided a forum in which all social classes converged, shared opinions, and
considered matters outside the more regulated spaces of this era. "When
Philadelphians chose to drink in a public house, in preference to the home,
workplace, or the city's streets, they did so in order to make particular
statements and to enact and assess values that seemed distinctive to them."30Thompson also
indicates that the "first two or three generations of Philadelphians
fashioned from tavern talk and action a realm of discourse that existed outside
the effective cultural control of both government and private or domestic
authority."31 David Shields looks at coffeehouses, private societies,
literary salons, clubs, and other venues for societal communication in the same
period. Shields reveals how, even with much more primitive technologies, the
eighteenth century was a networked era. "Because of their favor in the
eyes of merchants and tradesmen, coffeehouses early on became dispatch points
for letters. The transatlantic network of coffeehouses became in effect the
collection and dispersion centers for a postal system operated by ship
captains."32 Shields also notes how when one system develops,
another may appear to offset or correct the changes. For example, as men spent
more time in the coffeehouse away from home, the women developed tea circles
with their own forms of discourse and communications agenda. Whether in taverns
or other areas such as tea circles and coffeehouses, people in eighteenth
century America found ways to network and, this is quite important, to
challenge existing or sanctioned (by the political and social elite) networks,
in just the same manner as advocates of the Web see it as challenge to
traditional publishers, government, and other barriers and gatekeepers.33
Everywhere we look, we can find American historical studies
suggesting (usually implicitly) that our present communications systems and
contemporary promises or worries about them may be nothing new at all. In the
nineteenth century, the personal handwritten letter managed to build quite
remarkable networks and while the form and content of these epistles often
reflect the lack of telecommunications, it is obvious that the receipt of a
letter or the act of creating one was an intense form of personalized
networking that seems to have a role even today with the Internet. 34The preparation and
use of cookbooks was another form of networking in the nineteenth century, as
one historian argues, "what we may designate as fairly private activity or
discourse (sewing, the writing of letters, contributing to a cookbook) may
actually have been seen by women of the past as forms of public participation."35 We can see
that in the antebellum period a city like New York was enmeshed in "urban
texts" that built community, from books and newspapers to the
"writing and print . . . on buildings, sidewalks, sandwich-board
advertisements, the pages of personal diaries, classroom walls, Staffordshire
pottery, needlepoint samples, election tickets, and two-dollar bills. . . ."36 As such
analysis suggests, "despite their anarchic, patchwork character, . . . the
flood of written and printed ephemera created a now-familiar language of
publicity linking political action, civic pageantry, and commercial promotion,
and reinforced the use of the streets for impersonal address."37
Networking as Human Nature
It is difficult for me to see that the characteristic of the
present Information Age is its emphasis on the network or networking. The Oxford English Dictionary provides the details on the etymology of this word when
we see that its oldest definitions (sixteenth century) relate to the
"threads, wires, or similar materials, are arranged in the fashion of a
net," then moves to a nineteenth century idea of a "system of rivers, canals, railways" -- much more compatible
with the modern connotation of the Internet, and ultimately to the late
nineteenth and twentieth century notions of a "system of cables for the
distribution of electricity to consumers" and "broadcasting system,
consisting of a series of transmitters capable of being linked together to
carry the same program." It is not, in fact, that we see the term used for
meaning something more akin to the Internet, an "interconnected group of
people; an organization."38
Even these dictionary definitions do not help. The
implications of the word network or networking is very different today,
implying a kind of new, virtual community made possible because of the
technical capabilities of the Internet. Even a historian working on periods
before the advent of telecommunications can see that "it is perilously
easy for people who routinely speak telephonically or who regularly transmit
and receive e-mail to assume that all other potential speakers and letter
writers are likewise 'wired' -- that telephone and Internet totalize the world.
For there remain, of course, large parts of the world unserved by the Internet,
and even in affluent Western countries severely marginalized people . . .
generally lack access to electronic terminals and are thus excluded from the
electronic community. Correspondence nevertheless exists for such people."39 In other
words, people will find ways to create networked communities no matter what
technologies are there to support them. Are these communities different?
Certainly. But they are still communities exchanging information (in some
cases, surprisingly large quantities of information).
Different information technologies -- be they based on oral
tradition, the printing press, or linked digital computers -- are still
extensions of the human being and the nature of homo sapiens. Much of how
Eisenstein's study has been co-opted by modern Information Age experts misses
the point that networking, communication, and virtual community building all
perhaps represent extensions of human nature. Political scientist Ronald J.
Deibert asserts, "Communication is vital to social cohesion. The ability
to communicate complex symbols and ideas [is this not the essence of modern day
networking?] is generally considered to be one of the distinguishing
characteristics of the human species."40 While Deibert certainly sees the greater societal
implications of modern information technologies because of their speed and
power, he also detects continuity, and, more importantly, he resists a
"monocausal reductionism," even to the point where he understands
that "while communication technologies are important insofar as they are
implicated in most all spheres of life, they should not be seen as 'master
variables.'"41 In other words, we need to avoid rather glib, even if
seemingly persuasive, interpretations of the present effects of the modern
Information Age by superimposing historical parallels over the present. We will
gain both a better understanding of the past and present.
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